VTuber Surpasses YouTuber in Survey of Japanese Elementary and Junior High School Students’ Desired Occupations, Nifty Kids Survey

On January 26 (PST), NIFTY Corporation released a report on a survey conducted on its children’s website “Nifty Kids" on “What I want to be". Of these, “VTuber" surpassed “YouTuber," which had topped the list in past surveys.

In this survey, we surveyed children, mainly elementary and junior high school students, from November 12 to December 9, 2024 (JST) about the kind of job they want to have, why they want to have that job, and what kind of adult they want to be in the future, and collected responses from 2,313 people.

Of these, 93.9% said they “have" a occupation they want to become, with “Illustrator" ranking first among elementary school students and “School Teacher" ranking first among junior high school students. Furthermore, “VTuber" surpassed “YouTuber," which had ranked high in past surveys.

OccupationPercent
School Teacher6.5%
Illustrator5.8%
Singer5.2%
VTuber4.6%
Entertainer (Actor, Actress, Model)4.3%
YouTuber3.5%
Physician3.5%
Idol (J-POP、K-POP)3.5%
Musician3.4%
Nursery School and Kindergarten Teacher3.2%

Note that 0.3% of respondents indicated that their “Family Profession" is VTuber.

Japanese